Understand the hotel
Ground content in the hotel's facilities, offers, events and brand information.
Content marketing
STAR
Keep the hotel's stories connected to its guests
STAR uses hotel information to create content at scale for different audiences and platforms, responds promptly to enquiries after publication and collaborates with the other digital employees.
How the work comes together
Create for each audience
Produce content for different audiences and platforms within the hotel's review and publication scope.
Follow the conversation
Respond to post-publication enquiries and connect guest needs with the other digital employees.
Confirm source information, publication permissions and account access. Do not invent facilities, offers, rates or promotional promises.
EXPLORE THE TEAM
Experience it yourself
Start with a hotel conversation
Try a hotel conversation with Lucy, or open the Vast Blue product enquiry entry.